Rum & Reggae

A quick campaign for a Caribbean-inspired music & drinks day festival, in partnership with Captain Morgan! The goal here was to create something that instantly put across the fun, family friendly vibe of the event without the need for cheesy slogans or much explanation.

This was achieved through the use of simple island-themed illustrations that could easily be slotted together to fit multiple formats, ensuring each piece of promo or collateral was eye-catching and fit the reggae theme from the first glance.